An image from Alcone Co.'s 65th anniversary party.
After 65 years of business, Alcone Co. has maintained its legacy in the professional makeup industry because of its familial bond.Originally founded by Alvin Cohen in 1952 as a drugstore in New York’s Chelsea neighborhood and later purchased by the Mallardi family, the company has been passed down from generation to generation with nearly all family members playing a key role in the company’s evolution.Now run by Maria Stewart, the youngest of the Mallardi siblings, the company is focused on offering top-grade professional cosmetics to both makeup artists and the everyday beauty consumer.“Our legacy has always been to be able to cater to the professional industry,” said the chief executive officer. “As time went by we realized that it’s more of your everyday makeup fanatics that were really interested in what we had to offer.”Even though the company started off as a distributor of other professional cosmetics brand, this increasing interest among consumers led Alcone to continue developing its own line of products, which now includes over 100 stockkeeping units.“Our strategic vision has always been to have an understanding of what people use our products for and how important our products actually are to the people who buy them,” Stewart continued. “Whether it’s to make yourself feel beautiful or to transform yourself, we’ve always been grateful to be a part of the industry and work closely with people who are trying to create their concepts.”Along with growing its own brand, Alcone also soft launched a revamped website that is meant to be more user-friendly. The new website allows users to search for products by color swatch, making it easier for them to find specific products or shades.The company is also committed to continuing AlconePro and Limelight by Alcone initiatives. AlconePro acts as an online social platform where makeup artists can create their own web site under Alcone to use as a portfolio of their work and to connect with other makeup artists. Limelight by Alcone recruits customers and makeup artists to work as commission-based salespeople for the brand.Stewart saw a need for both initiatives because of increasing interest among consumers and makeup artists in Alcone’s brand.“From what I’ve seen being a makeup artist became even more popular and makeup became more popular,” Stewart said. “More everyday women and bloggers are doing [makeup] tutorials and it's really opened up the world to so many artists.”To celebrate the anniversary, the brand hosted an event Friday night at Capitale, showing different aspects from the brand’s heritage in the film and theater industry and bringing performers like Kembra Pfahler, Miss Mosh and Ronnie Spector of the Ronettes.For the next steps from the company, Stewart states that maintaining an inclusive environment is crucial. “We’re at a time right now where people are feeling more freedom of expression of who they are and who they want to be,” she said. “My one thing is that Alcone has always been a safe place for people to go to and I want to make sure that it continues to be that safe place where people can go to transform themselves, make themselves feel beautiful and create their visions.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast