By  on February 23, 2017

In a fast-paced beauty climate, Shiseido is trying to act more like a start-up with a heavy focus on digital, according to global chief digital officer Alessio Rossi.

Accelerating that digital mind-set today is something the company is working toward in a beauty market "where everyone’s trying to sell more products, launch more services, increase the distribution fragmentation and this obsession for disruption is becoming almost the new normal," Rossi said at the WWD Beauty Digital Forum in New York.

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