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Wrinkled foreheads don’t scream kindness, apparently.
This story first appeared in the March 26, 2010 issue of WWD. Subscribe Today.
Allergan Inc., the maker of Botox Cosmetic, launched its philanthropic effort, My Expressions of Kindness, with a panel discussion Tuesday, where the topic veered from the good deeds of three charitable organizations to certain panelists’ efforts to eradicate their “elevens,” insider speak for smoothing frown lines between the brows with an injection of Botox.
Panel moderator and celebrity journalist Laurin Sydney told of the time George Clooney approached her after an interview to ask, “Why don’t you believe me.…I always give it to you straight,” she recounted, adding her frown lines had inadvertently given the Oscar-winning actor the wrong impression. Enter Botox. “Now, every time I bump into Mr. Clooney he knows I believe him.”
Television personality Didiayer Snyder, who serves as a Botox brand and campaign ambassador, told the gathering of journalists she decided to seek out Botox after a director asked her, “Are you feeling OK?” The cheerful Snyder said her face looked angry and did not reflect how she felt inside. “For me to be kind to myself was to take care of my elevens.”
One reporter found it nearly impossible to refrain from staring at the foreheads of the hosts and attendees, each of whom were offered free Botox on the spot.
To support the fund-raising effort for My Expressions of Kindness, people can visit expresskindnesscampaign.com, where they will be asked to complete a profile, detailing kind gestures the respondents have recently experienced. Participants are asked either when the last time they used Botox or if they are considering having a treatment. Upon completion, users can direct a $25 donation from Allergan to one of the three participating organizations, namely Make It Right, which builds eco-conscious and safe homes in New Orleans Lower Ninth Ward; Dress for Success, which provides disadvantaged women with career tools or Children’s Action Network, which supports and finds homes for foster children. For every person that links their profile to Facebook or Twitter, Allergan will make an additional $5 donation in its aim to raise $250 million, which will be distributed across the three charities. The campaign runs through June.