SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
AMERICAN EAGLE OUTFITTERS CHECKS ITS AURA
NEW YORK -- American Eagle Outfitters is turning its focus to the girls. The private label clothing company is set to launch its first woman's scent, Aura, this September. The new scent marks the company's second foray into the fragrance category ...