NEW YORK -- American Eagle Outfitters is turning its focus to the girls. The private label clothing company is set to launch its first woman's scent, Aura, this September. The new scent marks the company's second foray into the fragrance category ...
NEW YORK--American Eagle Outfitters is turning its focus to the girls. The private label clothing company is set to launch its first woman's scent, Aura, this September. The new scent marks the company's second foray into the fragrance category--Alive, a unisex scent, made its debut in 2000.The Mission: American Eagle Outfitters (AE) is counting on Aura to help round out the company's personal care component. "It will greatly add to our lifestyle offerings," said Susan Miller, vice president and general merchandising manager. The brand currently offers two sizes of Alive fragrance spray as well as a range of ancillary items.The Concept: According to Miller, the company decided to base the scent's name and concept on "auras" to represent a girl's changing mood. "The AE girl is an original and she needed an original fragrance concept," she explained. Aura addresses woman aged 16 to 34--the company's core age group. "We are really going to build the excitement in-store with our sales associates," said Miller.The Goal: While Miller refused to discuss numbers, industry sources estimate the new scent could bring in about $10 million in first-year retail sales. Aura is set to make its debut in more than 669 AE locations, including 639 U.S. doors and 30 doors in Canada, as well as online at Ae.com. A 1.7-oz. bottle will retail for $25. Ancillary items will follow next year.The Creation: Each bottle, designed to echo a woman's curves, comes with three interchangeable plastic rings--in pink, blue and green--meant to adorn the bottle's neck and represent changing moods. The juice, created by Givaudan, has floral accords in addition to notes of Chinese mandarin and Florida grapefruit, magnolia blossoms, French jasmine, violet petals and white musk.The Message: The marketing campaign for Aura will include direct-mail pieces and print advertising in select magazines such as Teen People and Cosmo Girl. Ads are scheduled to break in August and September books. "We learned a lot about fragrance with Alive," Miller continued. "With Aura, we took what we learned and gave it a very feminine, positive spin." A men's fragrance may be next for the company.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)