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MILAN — Makeup artist Tom Pecheux created what he called a “technique-driven, ethnically-sourced” look for Max Mara’s spring 2013 collection using MAC Cosmetics.

Models’ faces were massaged and then moisturized with Mineralize Charged Water Moisture Gel and Fix+, followed by a light foundation layer, set with Mineralize Foundation Loose & Mineralize Concealer. Cheekbones were delicately highlighted with taupe-colored Strobe Liquid. Then, for an unaggressive eye, no mascara or eye pencil was used and makeup was applied with fingertips to create “an enigmatic, cool girl who’s as contradictory as the collection’s mix of prints, materials and colors,” said Pecheux.

Models’ eyelids shone with earthen colors from the six-shade Forecast Eyes in Top Soil Palette — which is launching in spring 2013 — overlaid with orange and pink shades from the Right on Orange Lip Palette. Myth Lipstick sealed pouts.

Hairstylist Luigi Mureno created a metropolitan, urban coif with an African appeal, envisioning “a sporty, spontaneous girl that throws her hair back in knots and twists.”

He whipped John Frieda Luxurious Volume Thickening Mousse through brushed hair and gathered it into a single twist. Fabric bandanas in complementary colors were wrapped low over foreheads and the tops of models’ ears to create a retro Seventies and Eighties feel. Mureno teased wisps of hair from the bandanas before applying a final spritz of L’Oréal Elnett Extra StrongHold Hairspray.

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

<p>Backstage at Max Mara RTW Spring 2013</p>

Photo By: Delphine Achard

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