From what to drink to who’s wearing what (plus a pop quiz to test your knowledge of the art and science of fragrance), our definitive guide to this year’s FiFi Awards.
Don Loftus' Top Five Tips on How to Accept a FiFi
Here, Donald J. Loft us, the Procter & Gamble Prestige leader who also happens to be an accomplished writer, reveals his stage-winning strategies for a witty acceptance speech.
1. Get Up There... Fast!: When your award is announced, get up on that stage as fast as possible. It’s already been a long night. You can kiss everyone you know once you are off the stage.
2. Don't Act Surprised: No one is buying it. You know you expected to win. We all know you expected to win.
3. Keep It Brief: It’s already been a long night. Don’t thank everyone you’ve ever known by name. Group them together. For example: “Thank you everyone I’ve ever known.” That should cover it.
4. Thank Those Who Will Be Voting Next Time: You should be covered with Step 3, but know that if you miss someone, they will probably vote for someone else the next time.
5. Mention Don Loftus: If you could include me in your list of “thank yous,” I will also vote for you next year.
A Makeup Primer
Melissa Silver is the go-to makeup artist for industry execs like Lynne Greene and Gina Drosos. She’s already booked for the big event, but agreed to share her top tips for award-winning makeup.
● Warm up your complexion, while staying harmonious with the rest of your coloring, so that you don’t look washed out under the stage lights or in pictures. Bronzer is key. ● Eyes are always a focus. False lashes are very important. I use individual clusters as they really emphasize the eyes without looking heavy. ● I’m very big on layering—powder shadow over cream shadow, powder or pencil over cream liner, powder blush over cream blush—anything to give extra staying power. ● Contouring and highlighting the cheeks, nose and jaw really does make a difference, particularly in photos. ● Waterproof mascara is an absolute must. (It holds a curl better, too). ● Don’t forget the body—arms, elbows, hands and legs should be moisturized (nothing high shine), and any little marks discreetly covered.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
‘We didn't know how relevant our film would be when we were making it. When Steven [Rogers] wrote the script Trump wasn't president, class divide in America wasn't as evident as it is now, though it was present. The Time’s Up movement hadn't began and the way we look at women and treat women who speak out — thankfully that is something that seems to have shifted in the last year. I think we just need to continue making art that provokes the conversation and do what we can,’ said ‘I, Tonya’ actress @margotrobbie. Head to WWD.com to see all the celebrities who walked the red carpet @bafta #timesup #wwdeye (📸: Neil Hall)
Gemma Arterton is joined on the @bafta’s red carpet by Eileen Pullen and Gwen Davis, the two women who started the fight for the pay-gap. ‘They represent a normal person speaking out for what is right. Speak out, we will listen and anyone can speak out,’ said Arterton. #eebaftas #timesup #wwdeye (📸: David Fisher)