Anastasia Beverly Hills has again reached the top spot on Tribe Dynamics’ earned media value color cosmetics report for December 2017.The brand reported $96.7 million in earned media value, a 30 percent year-over-year increase. The majority of the brand’s earned media value came from Instagram, where it reported $86.7 million.Following Anastasia Beverly Hills is MAC with $81.6 million in earned media value, a 13 percent year-over-year increase, and Tarte with $54.4 million, a 6 percent year-over-year decrease.Maintaining the buzz it created when it launched last September, Rihanna’s Fenty Beauty received the 10th spot on the list with $41 million in earned media value, a 707,968 percent year-over-year increase. The brand’s earned media value can be attributed to the launch of its Stunna Lip Paint in mid-November, which garnered mentions from 500 influencers and recorded $6.4 million in earned media value.In skin care, Glamglow received the top spot with $6.3 million in earned media value, a 54 percent year-over-year increase, followed by Farsali with $4.7 million, an 86 percent year-over-year increase, and Lush with $4 million, a 25 percent year-over-year decrease.Brazilian Bond Builder received the top spot on Tribe Dynamics’ hair-care report with $5.6 million, a 667 percent year-over-year increase. The brand was followed by Olaplex with $3.7 million, a 26 percent year-over-year increase, and Redken with $3.5 million, a 96 percent year-over-year increase.For hair tools, wigs and extensions, Bellami received the top spot out of five brands with $8.1 million in earned media value, a 15 percent year-over-year increase. This increase can be related to the brand’s collaboration with actress Dove Cameron for its clip-in collection. The launch party for the collaboration gained $988,100 in earned media value.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive