Anastasia Beverly Hills has received the top spot on Tribe Dynamics’ earned media value cosmetics report for March. The brand recorded $101.9 million in earned media value, a 6 percent year-over-year decrease.MAC followed in second place with $65.6 million, a 17 percent year-over-year decrease, and Tarte followed in third with $60.4 million, a 6 percent year-over-year increase.The color cosmetics brands that experienced the most impressive growth were Morphe, ranked fourth, with $56 million, a 53 percent year-over-year increase, and Huda Beauty, in seventh place, with $50.7 million, a 143 percent year-over-year increase.Tarte, rising from the seventh ranking in February to third, can attribute its earned media value to an influencer trip to Bora Bora to celebrate its new mermaid collection. With #TrippinWithTarte, the brand recorded $15.6 million in earned media value and saw an average of $19,100 in earned media value recorded per brand ambassador.For the March skin-care report, Tatcha earned the top spot with $7.8 million in earned media value, a 316 percent year-over-year increase. Lush followed in second with $5.3 million, a 13 percent year-over-year decrease, and Farsali followed in third with $4.9 million, a 26 percent year-over-year increase.Other skin-care brands also posted impressive growth. Origins, ranked seventh, recorded $2.7 million in earned media value, a 181 percent year-over-year increase; Olay, ranked eighth, recorded $2.3 million, a 135 percent year-over-year increase, and Mario Badescu, ranked 10th, recorded $2 million, a 119 percent year-over-year increase.Tatcha’s growth can be attributed to buzz surrounding its product launches. The brand’s Silk Canvas Primer, which launched in February, was Tatcha’s second-highest earned product with $2 million in earned media value. The brand also recorded $2.1 million in earned media value from its Luminous Dewy Skin Mist and $63,100 from its Luminous Dewy Skin Mask.In the hair-care report, Brazilian Bond Builder received the top spot with $7.4 million in earned media value, a 1 percent year-over-year increase. L’Oréal Paris ranked second with $5.6 million, a 24 percent year-over-year decrease, and Olaplex followed in third with $5.2 million, a 3 percent year-over-year decrease.Brands that saw growth were Matrix, ranked in sixth, with $3.4 million in earned media value, a 257 percent year-over-year increase; Arctic Fox Hair Color, ranked seventh, with $3.2 million, a 116 percent year-over-year increase, and L’Oréal Professionnel, ranked ninth, with $2.7 million, a 193 percent year-over-year increase.For the hair tools, wigs and extensions report, Bellami received the top spot with $6.7 million, a 22 percent year-over-year increase.
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)