By  on April 26, 2018

Anastasia Beverly Hills has received the top spot on Tribe Dynamics’ earned media value cosmetics report for March. The brand recorded $101.9 million in earned media value, a 6 percent year-over-year decrease.MAC followed in second place with $65.6 million, a 17 percent year-over-year decrease, and Tarte followed in third with $60.4 million, a 6 percent year-over-year increase.The color cosmetics brands that experienced the most impressive growth were Morphe, ranked fourth, with $56 million, a 53 percent year-over-year increase, and Huda Beauty, in seventh place, with $50.7 million, a 143 percent year-over-year increase.Tarte, rising from the seventh ranking in February to third, can attribute its earned media value to an influencer trip to Bora Bora to celebrate its new mermaid collection. With #TrippinWithTarte, the brand recorded $15.6 million in earned media value and saw an average of $19,100 in earned media value recorded per brand ambassador.For the March skin-care report, Tatcha earned the top spot with $7.8 million in earned media value, a 316 percent year-over-year increase. Lush followed in second with $5.3 million, a 13 percent year-over-year decrease, and Farsali followed in third with $4.9 million, a 26 percent year-over-year increase.Other skin-care brands also posted impressive growth. Origins, ranked seventh, recorded $2.7 million in earned media value, a 181 percent year-over-year increase; Olay, ranked eighth, recorded $2.3 million, a 135 percent year-over-year increase, and Mario Badescu, ranked 10th, recorded $2 million, a 119 percent year-over-year increase.Tatcha’s growth can be attributed to buzz surrounding its product launches. The brand’s Silk Canvas Primer, which launched in February, was Tatcha’s second-highest earned product with $2 million in earned media value. The brand also recorded $2.1 million in earned media value from its Luminous Dewy Skin Mist and $63,100 from its Luminous Dewy Skin Mask.In the hair-care report, Brazilian Bond Builder received the top spot with $7.4 million in earned media value, a 1 percent year-over-year increase. L’Oréal Paris ranked second with $5.6 million, a 24 percent year-over-year decrease, and Olaplex followed in third with $5.2 million, a 3 percent year-over-year decrease.Brands that saw growth were Matrix, ranked in sixth, with $3.4 million in earned media value, a 257 percent year-over-year increase; Arctic Fox Hair Color, ranked seventh, with $3.2 million, a 116 percent year-over-year increase, and L’Oréal Professionnel, ranked ninth, with $2.7 million, a 193 percent year-over-year increase.For the hair tools, wigs and extensions report, Bellami received the top spot with $6.7 million, a 22 percent year-over-year increase.

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