By  on January 30, 2013

LONDON — A ban forbidding the import and sale of animal-tested cosmetics products and ingredients in the European Union is expected to go into effect on March 11, following a letter written by EU health commissioner Tonio Borg to animal-testing campaigners.

The ban, which many beauty companies had expected to be delayed or scrapped, will demand that anyone who wishes to sell new cosmetics products and ingredients in the EU must not test them on animals anywhere in the world. The ruling affects all cosmetics products, including toiletries like toothpaste and soap.

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