SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Arden Hits High Note With Britney Spears’ Scent
NEW YORK — Elizabeth Arden’s gamble on pop diva Britney Spears, who is frequent fodder for the tabloid press these days, is paying off handsomely. The September launch of Spears’ Curious scent — billed by the company as ranking...