The beauty industry apparently can’t get enough of Taylor Swift. Barely six months after signing on as the new face of Procter & Gamble’s Cover Girl brand, the Grammy Award-winning singer has signed a deal with Elizabeth Arden to create her own fragrances. The first products are expected to be launched in prestige distribution in fall 2011.
“I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” stated Swift, who noted that she will be involved in developing, packaging and marketing the scents and ancillary products which will bear her name. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
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