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Armani Picks Beyonce for Next Fragrance Campaign

Giorgio Armani announced Thursday that Beyonce Knowles will be the face — and the voice — of his next women’s fragrance.

MILAN — Giorgio Armani announced Thursday that Beyonce Knowles will be the face — and the voice — of his next women’s fragrance, called Emporio Armani Diamonds, due out in the fall.

The singer will appear in both print and TV advertising and will sing her own rendition of a classic American song, according to sources close to the project.

Armani’s beauty licensee, L’Oreal, is apparently betting heavily on this launch, especially as a vehicle to refocus the Emporio fragrance business in the U.S.


For complete coverage, see tomorrow’s issue of WWD.