By  on July 27, 2007

Carol's Daughter is growing up quickly.

Two years after signing an investment deal with a group of Hollywood's brightest stars — including Will Smith, Jada Pinkett Smith and Shawn "Jay-Z" Carter — the brand now has freestanding locations from coast to coast, a booming business at Sephora and has entered Macy's. Now the brand has upped the ante considerably by tackling the highly competitive and financially problematic world of color cosmetics.

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