Two years after signing an investment deal with a group of Hollywood's brightest stars — including Will Smith, Jada Pinkett Smith and Shawn "Jay-Z" Carter — the brand now has freestanding locations from coast to coast, a booming business at Sephora and has entered Macy's. Now the brand has upped the ante considerably by tackling the highly competitive and financially problematic world of color cosmetics.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)