At-home, on-demand services are expanding beyond massages and blowouts. And, much like many movements in beauty, these services are focusing on self care, health and wellness.This month, Reme, an on-demand wellness app that offers stretch and massage therapy throughout Southern California launched a partnership with Drip Hydration to offer in-home IV therapy. “Drip Hydration is the perfect partner, their services revitalize the body quickly and efficiently by infusing nutrients, high-quality vitamins and minerals for improved health and healing,” said Anita Jennison, vice president of marketing for Reme. Improved skin is one outcome of hydration, experts said.Clients can book Drip Hydration through the Reme app and a registered nurse will arrive within the hour or up to 48 hours in advance. There are eight IV therapies to choose from to meet any of your needs, such as dehydration, energy or metabolism boosting, and even, the hangover cure. Prices range from $199 to $399. Reme also offers massage membership packages with savings up to 20 percent on services. IV-infusion joins another new offer from Reme, in home stretch. According to Jennison, stretch therapy is now the number-one request, surpassing its massage business.Reme is establishing itself as a wellness app at a time when consumers are looking for easier ways to take better care of themselves. Reme’s trained experts go to homes, versus the need for a visit to a spa. “We want people to take ‘me-time’ and care for themselves physically and mentally, not only for the short-term benefits, but more importantly for the long-term ones,” Jennison said. Although only in Southern California, Reme has a goal of broadening its reach into Northern California and Colorado within the year. And, Reme has its eye on serving every major city in the U.S. within the next few years.Some industry observers give a vote of confidence to apps providing wellness rather than just beauty services. Growth for some of the early on-demand beauty apps have slowed, they said. “But people are interested in very personal treats like massages in their homes,” said industry consultant Allan Mottus. Stretch treatments are also growing at spas, such as Massage Envy.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim