Sylvie Ganter and Christophe Cervasel, both former top executives at Selective Beauty, are trying to revive an old fragrance tradition — with an upscale, modern twist.
The entrepreneurs are building a house of eaux de cologne based on citrus formulations with the launch of five fragrances that happened in late January under the banner of Atelier Cologne. Now the partners plan to solidify their foothold in 42 doors of Neiman Marcus and Bergdorf Goodman by introducing candles and soaps that match each of the five original cologne absolue scents, which were marketed in 6.7-oz. bottles. Then in November, 1-oz. versions of the five colognes will be offered as alternatives — or as travel sizes — to the large originals. “With the petites, we will become an affordable luxury brand,” Cervasel said.
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