Bigger is Better

Beauty Company, San Francisco's go-to beauty emporium, has moved to a 4,000-square-foot location down the block from its original spot in tony Russian Hill. The new locale, at 2325 Polk Street, boasts tanning, nail and waxing services, as well as a 500-square-foot retail space featuring brands such as Bumble and bumble and Dermalogica, as well as owner- founder Sherri Ziesche's own skin care and cosmetics line, aptly named Beauty Company. On why she has been able to expand when most other salons are cutting back, she says: "At the end of 2008, we started to cut back [in spending] and [became] completely debt free, so in a time when there are many open retail spaces, we were able to take advantage and grow. We believe that the service and retail space together is a real advantage, [whereas] the competition has one or the other." Perhaps most unusual is the new waxing area, located in a former bank vault built in the Thirties. Ziesche, a former freelance makeup artist and aesthetician, took over the original Beauty Company in 2002, and is now "having so much fun as a retailer," she's considering branching out into jewelry and accessories, too.


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