By  on May 20, 2011

It was during long plane rides between Australia and the U.S. that Mecca Cosmetica founder Jo Horgan hammered out a plan to fill the gap of beauty retailing in Australia.

“Seventy percent of cosmetics are sold in department stores [in Australia],” said Horgan, noting a need in the market especially for niche brands. Thirteen years ago, she sought to offer customers an edited specialty beauty option with “the best of the best.” Today her company, Mecca Cosmetica, operates three formats: Mecca Cosmetica, Kit Cosmetics and Mecca Maxima.

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