Aveda’s aiming to make it easy being green for fashion week.
The company, which kicked off its first green backstage three seasons ago, plans to take its efforts to a new level for the spring-summer 2009 ready-to-wear shows. The brand — which is partnering with designers Kate and Laura Mulleavy of Rodarte, Alex Wang of Alexander Wang, Justin Thornton and Thea Bregazzi of Preen and Phillip Lim of 3.1 Phillip Lim — will assist these designers in replacing bottled water with New York City tap water backstage, also by eliminating fur, printing all show invitations and programs on post-consumer recycled paper and providing only organic, locally sourced food backstage.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)