Aveda’s aiming to make it easy being green for fashion week.
The company, which kicked off its first green backstage three seasons ago, plans to take its efforts to a new level for the spring-summer 2009 ready-to-wear shows. The brand — which is partnering with designers Kate and Laura Mulleavy of Rodarte, Alex Wang of Alexander Wang, Justin Thornton and Thea Bregazzi of Preen and Phillip Lim of 3.1 Phillip Lim — will assist these designers in replacing bottled water with New York City tap water backstage, also by eliminating fur, printing all show invitations and programs on post-consumer recycled paper and providing only organic, locally sourced food backstage.
Laura Mulleavy said, “Plastic waste is causing so much destruction; the devastation is beyond anything we can comprehend.”
The fashion press won’t be left out of these efforts: Aveda is branding a fleet of pedicabs to shuttle editors and models to the participating designers’ shows. The pedicabs will be adorned with Aveda’s “Kick the Cap Out of Oceans” logo, promoting the brand’s new Caps Recycling Program, a grassroots effort to reduce plastic pollution in the oceans. The program, which was first tried in New York-area schools, will be kicked off to a wider audience this month. It will enlist Aveda salons and stores and schools nationwide in collecting water, soda, detergent and shampoo polypropylene caps for recycling. The caps will then be ground and used to create caps for Aveda products. The first item to use the 100 percent recycled caps will be Aveda’s Vintage Clove Shampoo, a limited edition product that will begin rolling out Sept. 14. The shampoo bottles are constructed of 96 percent post-consumer recycled high-density polyethylene, said to be the highest recycled content in colored bottle containers to date for the beauty industry.
“Our goal is to inspire long-term change in how the beauty industry approaches package design,” stated Dominique Conseil, president of Aveda. “Aveda’s Caps Recycling Program is a first step in that direction, and helps set an example for environmental leadership and responsibility.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast