Eau Thermale Avène has linked with the Kind Campaign on its second #AveneHope initiative, called Kindness Is Power, to benefit the international nonprofit’s support of antibullying.Timed with Eczema Awareness Month and National Bullying Prevention Month, the Kindness Is Power program will run through the month of October on a dedicated hub page, aveneusa.com/hope. The hub page includes a video detailing the story of Carissa Chilson, a 12-year-old eczema patient from Texas who was treated at the Avène Hydrotherapy Center in France. Prior to her visit to the Hydrotherapy Center, Chilson had faced bullying by classmates due to her skin condition.Consumers can support the campaign by purchasing a Kindness Is Power tote bag containing some of Avène’s targeted eczema products — including the 100-ml. XeraCalm A.D Lipid-Replenishing Cleansing Oil and a choice of either the 200-ml. lipid-replenishing cream or balm. A 150-ml. can of Avène’s thermal spring water is also included in the tote bag, which retails for $47. Tote bags can also be purchased separately for $5.The annual #AvèneHope program was launched last year to support Eczema Awareness Month.“Reinforcing Avène’s position as a brand so deeply committed to sensitive and problem skin, the annual [#AvèneHope] campaign allows Avène to showcase powerful and inspiring stories of suffering and healing that go beyond product,” said Jackie Flam, vice president of retail and salon for Eau Thermale Avène, Klorane and René Furterer at Pierre Fabre Laboratories in the U.S. “Avène is a brand with a tremendous emotional connection to its consumer base, as relieving severe skin conditions truly improves lives — in this case not only for Carissa, but also for her family, who supported her through years of suffering.”The Kindness Is Power campaign will run through Oct. 31.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)