Eau Thermale Avène has linked with the Kind Campaign on its second #AveneHope initiative, called Kindness Is Power, to benefit the international nonprofit’s support of antibullying.Timed with Eczema Awareness Month and National Bullying Prevention Month, the Kindness Is Power program will run through the month of October on a dedicated hub page, aveneusa.com/hope. The hub page includes a video detailing the story of Carissa Chilson, a 12-year-old eczema patient from Texas who was treated at the Avène Hydrotherapy Center in France. Prior to her visit to the Hydrotherapy Center, Chilson had faced bullying by classmates due to her skin condition.Consumers can support the campaign by purchasing a Kindness Is Power tote bag containing some of Avène’s targeted eczema products — including the 100-ml. XeraCalm A.D Lipid-Replenishing Cleansing Oil and a choice of either the 200-ml. lipid-replenishing cream or balm. A 150-ml. can of Avène’s thermal spring water is also included in the tote bag, which retails for $47. Tote bags can also be purchased separately for $5.The annual #AvèneHope program was launched last year to support Eczema Awareness Month.“Reinforcing Avène’s position as a brand so deeply committed to sensitive and problem skin, the annual [#AvèneHope] campaign allows Avène to showcase powerful and inspiring stories of suffering and healing that go beyond product,” said Jackie Flam, vice president of retail and salon for Eau Thermale Avène, Klorane and René Furterer at Pierre Fabre Laboratories in the U.S. “Avène is a brand with a tremendous emotional connection to its consumer base, as relieving severe skin conditions truly improves lives — in this case not only for Carissa, but also for her family, who supported her through years of suffering.”The Kindness Is Power campaign will run through Oct. 31.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew