NEW YORK -- Avon is targeting a more specialized market with its latest Anew product.Anew Perfecting Lotion for Problem Skin, the seventh item under the Anew skin care umbrella, will be marketed as an alpha-hydroxy acid product for women with chronic acne and blemishes. It will be introduced in August."A large number of women have problems with blemishes their whole adult life," said Janice J. Teal, director of Avon's skin care laboratories. "Their sensitive skin also means they can't use the bulk of anti-aging products."The new product carries a lighter oil-free formula than the other Anew products, Teal noted, and contains both salicylic acid and lactic acid, an alpha-hydroxy.It is intended for regular use, not spot treatment. The company claims the product clears acne blemishes and prevents future breakouts, in addition to reducing the appearance of fine lines.A 1.7-oz. bottle will cost $15.50, the same price as the original Anew product, Anew Perfecting Complex for Face, launched in February 1992.Company executives declined to give specific sales projections, saying the new product will target an untested market. They noted that as the new item is more of a niche product than the original Anew, it will probably do a fraction of that product's volume.According to sources, the first Anew neared $60 million at retail in its first year.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim