NEW YORK -- Avon is targeting a more specialized market with its latest Anew product.
Anew Perfecting Lotion for Problem Skin, the seventh item under the Anew skin care umbrella, will be marketed as an alpha-hydroxy acid product for women with chronic acne and blemishes. It will be introduced in August.
"A large number of women have problems with blemishes their whole adult life," said Janice J. Teal, director of Avon's skin care laboratories. "Their sensitive skin also means they can't use the bulk of anti-aging products."
The new product carries a lighter oil-free formula than the other Anew products, Teal noted, and contains both salicylic acid and lactic acid, an alpha-hydroxy.
It is intended for regular use, not spot treatment. The company claims the product clears acne blemishes and prevents future breakouts, in addition to reducing the appearance of fine lines.
A 1.7-oz. bottle will cost $15.50, the same price as the original Anew product, Anew Perfecting Complex for Face, launched in February 1992.
Company executives declined to give specific sales projections, saying the new product will target an untested market. They noted that as the new item is more of a niche product than the original Anew, it will probably do a fraction of that product's volume.
According to sources, the first Anew neared $60 million at retail in its first year.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)