NEW YORK — As the host of last Friday’s CEW Beauty Awards, Mario Cantone brazenly bellowed, Avon is no longer a woman donned in a pink pillbox hat at the front door saying, “Avon calling.” Now she’s running a...
NEW YORK — As the host of last Friday’s CEW Beauty Awards, Mario Cantone brazenly bellowed, Avon is no longer a woman donned in a pink pillbox hat at the front door saying, “Avon calling.” Now she’s running a multibillion-dollar company high atop the Trump Tower on Fifth Avenue (at least that’s the watered-down, PG version of the comedian’s quote). Author Laura Klepacki details Avon’s rise into the world’s largest direct-selling powerhouse — some five million representatives strong — in her book, “Avon: Building the World’s Premier Company for Women.” Klepacki, a former beauty editor for WWD, acknowledged that, while she had long reported on Avon, she was not familiar with the company’s 119-year history. As she since discovered and penned in her book, the company was started in 1886 by a door-to-door bookseller named David Hall McConnell, who doled out free perfume samples to encourage housewives to buy his books.McConnell traded books for the faster-moving category of perfume (mixed up by a chemist friend), laying the founding business principles for a company that today invents an astonishing 1,000 new beauty products every year. The company markets these items in 26 brochures each year (for a point of reference, Mary Kay prints a total of four). The road for Avon, as Klepacki points out, wasn’t always smooth. In the Seventies, women began entering the workforce in droves, leaving unanswered doorbells in their wake. The societal shift led management to question the Avon model and adopt an aggressive acquisition strategy. The company began buying up other businesses — including Tiffany Co. — and then quickly selling them when diversification didn’t pay off. A decade later, Avon had succeeded in shifting the focus back to making women beautiful. Avon named Andrea Jung as its first female chief executive officer in 1999, and since then, the company’s sales have soared 45 percent and the stock has more than doubled, notes Klepacki. The author, who divulged Avon was the first lipstick she ever tried as a girl, interviewed Avon reps across the globe, who use business-school concepts to run their home-based operations. She noted that these independent businesswomen have built a viable beauty company with an internal culture of dreams and goals. Klepacki paints Avon as a company that will adapt as times change, but is steadfastly focused on improving women’s lives.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim