NEW YORK — Just weeks shy of its first birthday, Avon’s Mark brand is out to prove it’s more about attitude than age. Despite its youth, Mark, which targets teens and twentysomethings, aims to grow its 2003 net sales of $17 million...
NEW YORK — Just weeks shy of its first birthday, Avon’s Mark brand is out to prove it’s more about attitude than age. Despite its youth, Mark, which targets teens and twentysomethings, aims to grow its 2003 net sales of $17 million with a handful of new offerings for fall.
The brand, peddled by an army of 20,000 young Mark representatives, is on track to reach its 2004 sales goal of $40 million, said Deborah Fine, president of Avon Future, the youth-focused division that introduced Mark.
Standout products for fall include a lip gloss called Crystal Aura Pout Potion and moisturizing pads called Lazy Faves Rapid Action Moisture Pads. Crystal Aura lip gloss is formulated for an iridescent glaze effect on lips and acts as a mood lipstick that changes hue with the wearer’s lip temperature. The gloss, which will retail for $7.50, will be available in spiritual-sounding shades such as Nirvana, Karma, Chakra and Mantra.
Lazy Faves, moisturizer-infused pads that contain vitamin C and lily extract, will sell for $7 and cater to overscheduled teens. Avon hopes to expand the Action Moisture Pads concept to additional products, such as cleansers, and create a stackable unit of skin care products, said Fine.
Other newcomers to the Mark line include Blushpaint Cheek Color Hook Up, a liquid-to-blush wash of color for cheeks in teen-appropriate shade names such as Excited, Tickled and Amused. The washes will be available this fall for $5. KissInk Lip Tintmarker, a long-lasting water-based liquid gel housed in what looks like a Magic Marker pen, is available in five shades and will sell for $6.
Mark will follow last year’s launch of its Garden Blu fragrance, which featured a “magical blue rose” image on its bottle, with the introduction of Wonderfleur, a new fragrance line that showcases a pink dandelion image.
The fragrance’s fresh scent features mango, pear and fresh greens and petals. Items in the Wonderfleur collection include Wonderfleur Eau De Parfum Spray for $25, a Scented Hair and Body Mist for $10, a Shimmery Body Lotion for $10, a Scented Power for $10 and a Scented Powder Wand shaped like a pink dandelion for $5.The addition of Mark’s fall offering pushes the year-old brand’s stockkeeping-unit count to 400.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)