NEW YORK — Just weeks shy of its first birthday, Avon’s Mark brand is out to prove it’s more about attitude than age. Despite its youth, Mark, which targets teens and twentysomethings, aims to grow its 2003 net sales of $17 million...
NEW YORK — Just weeks shy of its first birthday, Avon’s Mark brand is out to prove it’s more about attitude than age. Despite its youth, Mark, which targets teens and twentysomethings, aims to grow its 2003 net sales of $17 million with a handful of new offerings for fall.
The brand, peddled by an army of 20,000 young Mark representatives, is on track to reach its 2004 sales goal of $40 million, said Deborah Fine, president of Avon Future, the youth-focused division that introduced Mark.
Standout products for fall include a lip gloss called Crystal Aura Pout Potion and moisturizing pads called Lazy Faves Rapid Action Moisture Pads. Crystal Aura lip gloss is formulated for an iridescent glaze effect on lips and acts as a mood lipstick that changes hue with the wearer’s lip temperature. The gloss, which will retail for $7.50, will be available in spiritual-sounding shades such as Nirvana, Karma, Chakra and Mantra.
Lazy Faves, moisturizer-infused pads that contain vitamin C and lily extract, will sell for $7 and cater to overscheduled teens. Avon hopes to expand the Action Moisture Pads concept to additional products, such as cleansers, and create a stackable unit of skin care products, said Fine.
Other newcomers to the Mark line include Blushpaint Cheek Color Hook Up, a liquid-to-blush wash of color for cheeks in teen-appropriate shade names such as Excited, Tickled and Amused. The washes will be available this fall for $5. KissInk Lip Tintmarker, a long-lasting water-based liquid gel housed in what looks like a Magic Marker pen, is available in five shades and will sell for $6.
Mark will follow last year’s launch of its Garden Blu fragrance, which featured a “magical blue rose” image on its bottle, with the introduction of Wonderfleur, a new fragrance line that showcases a pink dandelion image.
The fragrance’s fresh scent features mango, pear and fresh greens and petals. Items in the Wonderfleur collection include Wonderfleur Eau De Parfum Spray for $25, a Scented Hair and Body Mist for $10, a Shimmery Body Lotion for $10, a Scented Power for $10 and a Scented Powder Wand shaped like a pink dandelion for $5.The addition of Mark’s fall offering pushes the year-old brand’s stockkeeping-unit count to 400.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye