“Organic, raw and textured” described the hair created by Eugene Souleiman for Wella at Edun.
“It’s about keeping the girls young, fresh and cool,” he said. “We wanted a shape that moved and had texture to it.”
Souleiman teased hair at the roots and set it with a flat iron so it was “almost crimped.” “We are working with the static and highlighting the imperfections in the style,” he said. “We want it to float down the runway.” The only product Souleiman used was baby powder. “There’s no spray, no silicone, no volumizer,” said Souleiman, who in part channeled Grace Coddington’s fluffy, slightly frizzy styles for the look. “We want the hair to feel alive, soft and touchable.”
The makeup backstage at Edun, lead by Lisa Butler and supported by the Sephora Pro Beauty Team, was an “updated natural” look with an “urban sensibility.” Butler used Sephora Collection Nano Eyeliner in Kaki Green on the bottom of the eye to “elongate the shape.” Skin was left natural for the most part, touched up with Laura Mercier Secret Camouflage and Sephora Collection Matifying Compact Foundation where needed. Rosebud Perfume Co. Rosebud Salve was used on lips and lids for a bit of shine, under the lights. “The feel of the makeup matches the feel of the line,” said Jose Rivera, Sephora Pro Beauty Team lead artist. “It’s ultranatural, but confident and urban.”