Charlotte Willer, for Maybelline, was inspired by a photo of three “overly cool Asian chicks” in a magazine and an overall feeling of rock ’n’ roll for the look she created at L.A.M.B. Willer overexaggerated eyes with deep blue liner above and below the lash line and plenty of Maybelline Falsies mascara for a “spiky, clumped-together” feel. “It has a little bit of attitude, and is a little over the top,” said Willer. “It’s a little doll-like.” Lips featured Maybelline lipstick shades Born With It #015 and So Pearly #725. For a flush of rosiness, Willer contoured cheeks with Fit Me Powder and used Dream Bouncy Blush in Orchid Flush.
Hair, styled by Danilo, was meant to impart something between “rockabilly and Diane Arbus photographs of homeland America.” He began by creating a deep side part and then infused hair with curl. Next, he used a back-combing technique he calls French lacing, for weightless volume. “I smoothed out the texture at the top for the feel of a Sixties bouffant,” said Danilo, who used a brush instead of a comb on the style to keep the feel soft and touchable. “The updo is very Gwen,” said Danilo, who left bobby pins visible in the look, and added additional colorful clips as well. T3 products were used for the style.
Nails, done by Color Club, were kept purposefully undone. They were coated a “deep brown/burgundy” and gave off a “rebellious, edgy” feeling, with noticeable chipping (created with still-wet polish and Scotch Tape) left as part of the style.