At Marc by Marc Jacobs, Dick Page, Shiseido artistic director, created “the right kind of scruffy” look. “The clothes are really colorful, so I didn’t want to detract too much from that,” he said. Page started by applying Shimmering Cream Eye Shadow in Sable from the lash line to the crease, blending and diffusing at the crease, and across the entire lower lash line. He then applied Shimmering Cream Eye Shadow in Caviar deep into the upper lash line, with extra weight at the outer edge and in a “scrubby” line across the lower lash line for “a wash of overall, mucky color.” Page applied a heavy coat of black mascara to the upper lashes only, then added Benefiance Full Correction Lip Treatment on the center of the eyelid and along the lower lash line for a glossy sheen. Brows got a trace of Shimmering Cream Eye Shadow in shades complementing models’ hair color. Next, Page added a trace of Luminizing Satin Face Color in Soft Beam Gold to the upper cheek area and under the eye to create a subtle highlight. Perfect Rouge in Fantasia was lightly tapped onto the lip with a finger for a slight trace of color.