Faces at Pamela Love were done by Charlotte Willer, global makeup artist for Maybelline. The artist attempted to represent a “factory girl.”
“We wanted to show a natural, glowing, hard worker,” said Willer.
For complexions, Willer combined Maybelline Fit Me powder, foundation and concealer. Eyebrows were enhanced with Master Shape brow liner and eyes were rimmed with brown Masterliner pencil. “Brown eyeliner makes any eyes spark, more than black or gray, and gives them warmth,” said Willer.
Eyes were given a “faded” look, topped with a mix of ivory shadow and Fit Me foundation, and eyelashes were coated with Falsies Flared mascara. A light brown shade of Dream Bouncy blush was used on the cheeks for a “natural glow” and lipsticks in two shades of brown were used on lips.
To finish the look, Willer applied pigments on different parts of the face to create the look of dirt after a factory workday.
“The trick for this hairstyle today is about layering the hair with a lot of products for a cool, utilitarian look,” said lead hairstylist Jordan M for Bumble and bumble. The stylist added Bumble and bumble Styling Crème and Brilliantine to models’ hair. “Both products negate each other,” he said. “The Styling Crème builds a lot of mass and the Brilliantine makes it dirty and takes [the hair] down again,” he said. After adding the products, hair was blow-dried and the steps repeated until the hair “looked gritty and tough.” In addition, a few sections of the hair were lightly crimped and gathered into an easy, low ponytail at the nape of the neck. Finally, hair near the hairline was spritzed with Thickening Hairspray to make tendrils, rather than a soft texture.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)