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At Peter Som, Eugene Souleiman, working with Wella, described the hair as “very mid-Nineties, with a lot of minimalism involved.”

Souleiman was inspired by the structural, clean look of Som’s collection. He created a “minimalist” style for a feel of relaxed sophistication. “It is all about the proportions for a modern woman,” he said.

To begin, hair was parted on the side and smoothed with Wella Perfect Setting Blowdry lotion. It was then gathered into a ponytail and Ocean Spritz was sprayed onto the ends. To create the loose, “flowy” texture, the ponytail was then pinned into a bun and set with a blow dryer. Finally, hair was released and slicked back at the crown with Sculpt Force Rubber Gel.

Makeup for the collection was done by Tom Pecheux for MAC and was meant to reflect the “grown-up young woman” of the collection. “Every season, the woman [he portrays] is more grown up, and this season his clothes have amazing architecture, big round shoulders, gorgeous waists and we wanted the makeup to reflect that,” said Pecheux.

Pecheux purposefully wanted girls to have a “fresh face with a sophisticated finish.” To accomplish that, he kept complexions very matte, by applying powder everywhere except for eyelids, which were accented with brown mascara. MAC Violet blush was contoured on the face to create a “sideburn” effect and lips were given a coat of peachy-nude lipstick. Eyebrows were enhanced with loose powder, when needed, for the overall feel of a “powerful, confident woman.”

Nails, done by Rebecca Isa for Zoya, were coated in shades created in collaboration with Peter Som. Two hues were sent down the runway: Audrey, a neutral pink on hands and Evvie a forest green on toes. “All of these colors were named after Peter’s muses, which I think is interesting,” said Isa.

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

<p>Beauty at Peter Som Fall RTW 2012</p>

Photo By: Thomas Iannaccone

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