Hair at Proenza’s fall show focused on the individuality of each model. Lead stylist Paul Hanlon, for Frédéric Fekkai, washed hair with Fekkai’s Apple Cider Clarifying Shampoo to remove product buildup. He then let hair dry naturally or diffused hair with a blow-dryer for a “raw” texture. “It’s laundered and natural,” said Hanlon, who used a bit of Coiff Oceanique Tousled Wave Spray on thicker hair and Coiff Anti-Frizz Silkening Cream to control flyways on shorter styles. “It’s the opposite of what you think hair should be at a fashion show,” said Hanlon, who “thinned out” girls with more voluminous texture by braiding sections of hair at the base of the crown.
The models being themselves also inspired makeup, done by Diane Kendal for MAC. “It’s raw and a bit edgy,” said Kendal, who used MAC Studio Moisture Cream and Prep & Prime Skin Smoother to hydrate skin. Eyes were lined in Richly Honed Pro Sculpting Cream, a new product launching in late August. The dark brown “contour grease” was blended also along the lower lash line for a distressed, weathered feel. Brows were groomed and Coquette shadow was used to fill in any holes. Lips were kept natural, with only a bit of Lip Conditioner added for moisture.