Inspired by Olivier Theyskens’ most recent hair cut, Odile Gilbert, for Kérastase, fashioned and chopped wigs in colors, which also referenced the muted tones in Fifties movies. Gilbert first added Kérastase’s Nectar Thermique to condition and treat the models’ real hair, then wrapped their natural hair around their heads and pinned it tightly to the head to create a flat surface for the wigs. Gilbert personally cut and colored all 40 real-hair wigs for the show, which were matched to models based on their skin tones and eye colors and the clothing they’d be wearing. Once wigs were on, Gilbert trimmed the style, then applied more Nectar Thermique and spritzed on water for a “humid” texture. “It’s romantic, yet grungy,” she said. For hold, Gilbert used Double Force hair spray.
“I wanted girls to look like they’ve been juicing all week,” said lead MAC Cosmetics makeup artist, James Kaliardos, about the faces he created to complement the line. To create a “glow from within,” Kaliardos used a “tiny, thin brush” to apply Summer Sweetheart lip gloss — a pink shade from MAC’s upcoming Archie-comic-inspired collection, under the eye. “I wanted to activate the eye area.” Brows were set, lashes were curled and no mascara was used to achieve a “minimal look.” Faces were kept “pure” with Mineralize Moisture SPF 15 Foundation and lips featured the same pink shade used on the models’ waterline.