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Playing off each model’s features, makeup and hair stuck to emphasizing natural beauty with an edgy twist.

“Just think Marlene Dietrich meets 2017,” said Mark Carrasquillo, who keyed makeup for Nars, on the rounded eyebrow he created for Creatures of the Wind. “In my head, she was very glamorous, but still very masculine and handsome at the same time.”

Skin was prepped to look raw and healthy with the help of NARSskin Luminous Moisture Cream and Aqua Gel Luminous Oil-Free Moisturizer. No powder or foundation was used on the skin, only touches of concealer around the eyes and where needed. To create the rounded brow, Carrasquillo used two of the brand’s brown Matte Eyeshadows in Bali and Coconut Grove shades to eliminate the brow’s natural arch and pointiness and extended it toward the temple. The lips were given a bit of the brand’s Rosebud Salve, but the rest of the face was kept clean.

Hair took inspiration from a natural Seventies’ hippie look tailored to each model. “There is a lot of diversity in the way [the models’] hair is and in the casting already that’s lending a lot to how cool it’s going to look,” said Holli Smith, who led hair for Bumble and bumble. Sticking with the models’ natural hairstyles, Smith applied a generous amount of Bb Thickening Hairspray to play up texture and add shine in a way that looked more dirty than wet. “I really want to see the combination of product and some dryness coming in, so it doesn’t look like a wet hairstyle. It just looks dirty,” she finished.

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