By  on May 11, 2012

The bonanza of globalization has its price.

That is what Dan Brestle, the retired vice chairman and president of the Estée Lauder Cos., North America, had in mind as he was leaving some parting thoughts behind during his speech in February as the outgoing chairman of the Personal Care Products Council. He was talking about the downside to selling to a whole new tribe of customers suddenly thundering out of the emerging world. “Consumers are travelling more than ever before, and your ability to control product pricing around the world will be challenged,” he said. “When a consumer can buy a product in one country at full retail and take it home at full retail and sell it for a profit in her home country, it creates a whole new definition of diversion.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus