By  on February 24, 2017
Barneys Mask Bar

For Barneys New York and Alicia Yoon, creating the retailer’s first mask bar started with defining luxury.

“Korean beauty has so many different amazing innovations in masks to offer, but we’re trying to figure out who is the Barneys customer and how we define luxury for them,” said Alicia Yoon, founder and chief executive officer of Peach & Lily. “We thought let’s define luxury in the way that people really feel about luxury emotionally.”

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