For Barneys New York and Alicia Yoon, creating the retailer’s first mask bar started with defining luxury.“Korean beauty has so many different amazing innovations in masks to offer, but we’re trying to figure out who is the Barneys customer and how we define luxury for them,” said Alicia Yoon, founder and chief executive officer of Peach & Lily. “We thought let’s define luxury in the way that people really feel about luxury emotionally.”Yoon used her knowledge on K-beauty and experience working with Korean companies to curate a portion of the mask bar with some brands already featured on her e-commerce site and others now exclusively carried at Barneys.When finding products that met her and Barneys’ standard of luxury, Yoon kept three things in mind: indulgence, precious ingredients and effective sleeping masks.“I personally don’t think luxury is necessarily defined by price point alone these days,” she continued on how she curated the collection. “I wasn’t saying ‘all of these masks need to be X dollars and higher,’ but instead ‘what should these masks offer in how we’re defining luxury?’”The collection includes a wide variety of different mask formats, including sheet, rubber, overnight, hair and hand masks, among others. In addition to carrying Peach & Lily’s own collection of sheet masks, the mask bar also includes new brands like Starskin, Karuna and Dermovia and other brands, like Shangpree, Eco Your Skin and Wish Formula, which are familiar to the Peach & Lily customer.“What we wanted to add is a really playful, fun area that customers can come in and pick up a product at a lower price point,” said Jennifer Miles, vice president and divisional merchandise manager of cosmetics at Barneys, on why the retailer tapped into the K-beauty craze. “Our Barneys beauty customer is super savvy, she knows about the trends and she definitely knows about K-beauty. We really wanted to be able to offer these products to our customer and not send her somewhere else to get them.”Yoon went about curating the collection the same way she does for her own e-commerce site. During multiple trips to South Korea, Yoon met with top dermatologists, aestheticians, labs, celebrities and regular shoppers to see what the latest ingredients and innovations are. For her, quality is of the utmost importance to ensure she brings an effective product to the U.S. consumer.“I love that Barneys is so innovative and they have such a unique perspective on luxury,” Yoon continued. “For the mask bar, luxury doesn’t need to be defined by price point, [the customer] defines it. There is a certain understanding that Barneys will curate things that are quality, but also have this fun element of discovery. K-beauty goes hand-in-hand with that.”The collection of 30 masks is currently available at Barneys’ Madison Avenue and Downtown locations and online. The masks range in price from $5 to $60.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion