Calling beauty an “exciting business” for Target Corp., José Barra, the company’s senior vice president, health and beauty, promised more innovation in the category at the “affordable, chic” discounter, including more exclusives.
Giving a shout-out to makeup artist Sonia Kashuk, who was in the audience, Barra discussed how important the Kashuk franchise has been as an anchor to the entire cosmetics department. After his presentation, he acknowledged some items sell through so quickly, especially in the northeast, that Target is working on ways to enhance stock positions. “Sonia Kashuk was introduced 10 years ago and proved you could offer affordability without comprising quality,” Barra said, linking that message to the entire roots of Target, which were based on the fact that discount stores didn’t need to equate with cheap merchandise.
Limited edition, often designer brands, will continue to proliferate at Target. In fact, he said the new Calypso St. Barth collection currently launching in stores features cosmetics bags and hair care accessories. Missoni will be the next Target exclusive and Barra didn’t rule out synergy with beauty categories such as hair accessories. “We continue to surprise and delight our guests,” said Barra, using Target’s term for shoppers and even using the tongue-in-cheek “Tar-jey” pronunciation so many consumers use for the chain.
Barra discussed Target’s ongoing Destination Beauty format, which was formulated with “guest” feedback and features bold graphics, amped-up lighting and merchandise such as collections from well-known makeup artists Jemma Kidd, Napoleon Perdis and Petra Strand that differentiate Target from the competition. “We have amazing results from Destination Beauty,” said Barra, who said Target customers today do a great deal of cross-shopping and are more educated about brands than ever. The impact of social media and online searches has pushed Target to go even further to “push the limits and not just sell what shoppers need.” He added that the high level of collaboration between Target and its vendors drives awareness and cited the success of Boots as an example.
Going forward, he said Target will continue to realize time is of the essence and jump on innovation in beauty.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)