By  on May 20, 2011

Calling beauty an “exciting business” for Target Corp., José Barra, the company’s senior vice president, health and beauty, promised more innovation in the category at the “affordable, chic” discounter, including more exclusives.

Giving a shout-out to makeup artist Sonia Kashuk, who was in the audience, Barra discussed how important the Kashuk franchise has been as an anchor to the entire cosmetics department. After his presentation, he acknowledged some items sell through so quickly, especially in the northeast, that Target is working on ways to enhance stock positions. “Sonia Kashuk was introduced 10 years ago and proved you could offer affordability without comprising quality,” Barra said, linking that message to the entire roots of Target, which were based on the fact that discount stores didn’t need to equate with cheap merchandise.

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