The eight-year-old AKQA, as in All Known Questions Answered, is a global digital media agency with offices in San Francisco, New York, Washington, London, Amsterdam and Shanghai. Clients include Target, Unilever, Nike, Virgin, Microsoft, Coca-Cola, AOL, Motorola, Smirnoff and Gucci, to name a few. In 2005, Lars Bastholm was tapped to open AKQA doors in New York as its executive creative director.
AKQA, which really stands for the initials of the company's founder, has one goal: to connect with the digital consumer, the person who has assimilated into the digital culture, not someone of a certain age. This consumer, said Bastholm, has grown up with having complete control over everything that they do, all kind of media that they consume.
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