Battington Lashes is the latest beauty brand to get in on the app game.The Indie line, which sells faux lashes handmade from silk, has teamed with FaceCake to launch an augmented-reality-powered app, designed to help customers choose the best set of lashes for them. “When you try on the lashes [in the app], you can see how they’re really looking on you,” said Sirine Swed, founder and chief executive officer of Battington. “I’ve used beauty apps in the past with other brands and I feel like the apps don’t always reflect what you would really look like [with the product on].” Battington’s assortment consists of six styles of lashes, priced from $22 to $28 per set. Swed, a former pharmaceutical sales representative who started the business in 2016, designed the lashes to be easy to use and long-lasting — each set can last up to 25 applications. She said many customers — the line is sold in independent boutiques, on Revolve and in Anthropologie — are first-time users. “I felt there was a need in the market for better-quality lashes that were comfortable,” said Swed. “Before, MAC was my go-to and I’d be able to get a couple of wears, but lashes made of mink or synthetic tend to get hard and brittle and you can’t reuse them.” Battington's appliqué bands are made of a soft cotton material, making them more flexible than traditional bands, said Swed.“The line was created for women who haven’t used lashes in the past and have been scared to wear lashes. I wanted to make something super easy to apply," said Swed. With the new app, customers will be able to try on lashes and even purchase them through the app. There is also a video tutorial on how to apply lashes, and a filter that can be applied before posting from the app to social media. Linda Smith noted that for this launch, FaceCake utilized for the first time its proprietary technology made specifically for lashes — the technology even recognizes eye shape and adjusts the lash style accordingly. “We wanted to make sure we have photo-realistic lashes and you can see the difference between lash types,” said Smith. “Like you would in real life trying them on.” Swed said Battington is also branching out into tools for applying lashes.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion