By  on June 15, 2007

NEW YORK — Neil Fiske has resigned as chief executive officer of the Bath & Body Works division of Limited Brands, to join Eddie Bauer in Seattle as president and chief executive officer, WWD has learned.

Fiske, who was named ceo of BBW in February 2003, used a theory of affordable luxury to reposition and reinvent the retailer, launching the chain’s flagship format and making it clear that he was unafraid of change.

Fiske’s successor is Diane Neal, who has held a co-leadership post with him since last October when she was named president and chief operating officer of the Bath & Body Works division. Neal’s day-to-day operations of the business have included oversight of the field, finance, insight implementation and home fragrances.

Prior to joining Limited Brands, Neal had been president of the Gap Inc.’s outlets division, a role she held for 18 months. Before being named president of Gap Outlets, she had been the division’s senior vice president of merchandising. Before joining the Gap, Neal spent close to 20 years at Target Corp., serving as president of Target’s Mervyn’s division from 2001 to 2004. She also held a variety of merchandising, planning and sourcing roles for Target Corp. At BBW, Neal will head a team that includes LVMH Moët Hennessy Louis Vuitton veteran Camille McDonald and former Procter & Gamble executive Anne Martin-Vachon. - Pete Born

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