CARROLLTON, Tex. -- BeautiControl Cosmetics has overhauled its SkinLogics treatment line.
This week, the direct sales company began shipping a repackaged and reformulated version of the line, which now includes botanical extracts such as cucumber and chamomile and over-the-counter strengths of drugs such as hydrocortisone and benzalkonium chloride.
Although BeautiControl executives wouldn't talk numbers, industry insiders projected $22 million in volume for the revamped SkinLogics this year, a 38 percent jump over 1993's $16 million.
SkinLogics, originally launched in 1989 as a maintenance regimen, was redesigned in response to customers' requests for a botanical-based line, the company said, as well as the desire to add a medicinal edge to the brand.
"We expect that the introduction will change our product mix so that skin care will move from 35 percent to 40 percent of [total] sales," said Richard Heath, president and chief executive officer at BeautiControl.
BeautiControl reportedly is projecting sales of $75 million next year, with $30 million in treatment.
As a comparison, the company reportedly posted sales of about $64 million for the fiscal year ending Dec. 1, 1993, with about $22 million generated by treatment.
The botanicals in SkinLogics are meant to boost the efficacy of the active ingredients, according to Ed Huckfeldt, director of product marketing at BeautiControl.
"The molecular structure of botanicals is compatible with that found in humans," he said. "So it is quickly and easily absorbed to deliver natural benefits."
The 14-item SkinLogics line will be priced from $11.50 to $25, the same as the previous line. The products are designed to exfoliate, cleanse, tone or moisturize.
The new taupe-colored packaging bears the line, "Science as Nature Intended -- We Have a Cure for Your Condition."
BeautiControl reportedly will spend over $3.5 million to herald the launch, including direct mail advertising and videos.
A cornerstone of the new line is Corticure Comfort Lotion with Chamomile. The four-ounce elixir, which retails for $25, is formulated with 0.25 percent hydrocortisone. Corticure is billed as a remedy for relieving itching and skin irritations.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye