NEW YORK — Tsunami victims and the Asian-Pacific regions that have perished from the Dec. 26 natural disaster are receiving aid from some of the beauty industry’s biggest players — as well as some of its smallest.

Procter & Gamble, Coty, L’Oréal, Unilever, the Estée Lauder Cos., Shiseido, Dior, Body Bistro and Three Custom Color, among others, are donating monies and supplies to provide everything from cash, water-purification tools and distribution efforts to survivors. According to published reports, the death toll resulting from the tidal waves is near 150,000, and nearly 100,000 people remain missing.

P&G has donated as much as $500,000 in cash, but more importantly, more than $2.5 million in powdered water-purification sachets, which make contaminated water drinkable. To date, more than 28 million Pur sachets — roughly equal to one billion glasses of purified water — have been supplied, according to a company spokesperson. 

Shiseido Co. Ltd. is contributing both money and materials to relief efforts in tsunami-stricken areas. The Japanese cosmetics giant has committed $200,000, as well as 10,000 sanitary masks, which are produced by the Tokyo-based company’s fine toiletries division, to the cleanup.

The company’s New York-based subsidiary, Shiseido Cosmetics (America) Ltd., including its Zirh International Corp. and Nars Cosmetics Inc. divisions, is contributing an additional $10,000 to the relief efforts.

“One of the core beliefs of the Shiseido philosophy is social responsibility,” said Heidi Manheimer, president of operations for the group. “As a global company, we take this responsibility very seriously. The scope of the tsunami disaster requires all of us — individually and corporately — to be as generous as possible to assist those whose lives have been devastated.”

The Estée Lauder Cos. already has committed around $1 million through a variety of charities. The company has made donations to Save the Children, World Vision and the World Food Programme, and is giving significant amounts of personal-hygiene products to AmeriCares for use in the affected zones. Lauder also is making donations through the foundations of two of its brands, Aveda and MAC.

Unilever North America has donated $2 million, said a company spokesman, and has established a fund where it will match employee contributions two to one. Unilever also is distributing the entire food supply for disaster relief, available through the World Food Programme, to the affected areas. In Thailand, Unilever has supplied 800 boxes of food products to the four worst-hit provinces, including Phuket, Phang-Na, Krabi and Ranong. Home and personal care products, including toothpaste and toothbrushes, detergent, shampoo and soap, also have been distributed, according to the company’s Web site.

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