NEW YORK — Tsunami victims and the Asian-Pacific regions that have perished from the Dec. 26 natural disaster are receiving aid from some of the beauty industry’s biggest players — as well as some of its smallest.

Procter & Gamble, Coty, L’Oréal, Unilever, the Estée Lauder Cos., Shiseido, Dior, Body Bistro and Three Custom Color, among others, are donating monies and supplies to provide everything from cash, water-purification tools and distribution efforts to survivors. According to published reports, the death toll resulting from the tidal waves is near 150,000, and nearly 100,000 people remain missing.

P&G has donated as much as $500,000 in cash, but more importantly, more than $2.5 million in powdered water-purification sachets, which make contaminated water drinkable. To date, more than 28 million Pur sachets — roughly equal to one billion glasses of purified water — have been supplied, according to a company spokesperson. 

Shiseido Co. Ltd. is contributing both money and materials to relief efforts in tsunami-stricken areas. The Japanese cosmetics giant has committed $200,000, as well as 10,000 sanitary masks, which are produced by the Tokyo-based company’s fine toiletries division, to the cleanup.

The company’s New York-based subsidiary, Shiseido Cosmetics (America) Ltd., including its Zirh International Corp. and Nars Cosmetics Inc. divisions, is contributing an additional $10,000 to the relief efforts.

“One of the core beliefs of the Shiseido philosophy is social responsibility,” said Heidi Manheimer, president of operations for the group. “As a global company, we take this responsibility very seriously. The scope of the tsunami disaster requires all of us — individually and corporately — to be as generous as possible to assist those whose lives have been devastated.”

The Estée Lauder Cos. already has committed around $1 million through a variety of charities. The company has made donations to Save the Children, World Vision and the World Food Programme, and is giving significant amounts of personal-hygiene products to AmeriCares for use in the affected zones. Lauder also is making donations through the foundations of two of its brands, Aveda and MAC.

Unilever North America has donated $2 million, said a company spokesman, and has established a fund where it will match employee contributions two to one. Unilever also is distributing the entire food supply for disaster relief, available through the World Food Programme, to the affected areas. In Thailand, Unilever has supplied 800 boxes of food products to the four worst-hit provinces, including Phuket, Phang-Na, Krabi and Ranong. Home and personal care products, including toothpaste and toothbrushes, detergent, shampoo and soap, also have been distributed, according to the company’s Web site.Kao Corp. plans to donate approximately $200,000, which will help fund the Japan Federation of Economic Organizations, the Japanese Red Cross Society and NPO Japan Platform. Offices in Indonesia, Thailand and Malaysia are now supplying products such as soap, shampoo, sanitary napkins and donations, according Kao’s Web site.

L’Oréal SA has given approximately $1.3 million to the relief effort, according to a company spokesman, who said, “We felt, clearly, like every other company and person around the world — deeply shocked and saddened by what happened. And we continue to be so.”

Indie brand Three Custom Color will donate 40 percent of its Internet sales in January to various charities aiding in the cleanup effort. It also has posted links to several reputable charities — including UNICEF and CARE — for customers who want to donate more.

Luxury group Pinault-Printemps-Redoute, which owns YSL Beauté and the Printemps department store chain, also donated about $1.3 million to the relief effort.

Dior has made a sizable donation to the American Red Cross for post-tsunami aid, said a company spokesperson. Affected families will receive a 10-day supply of food and fresh water, first-aid and toiletry kits, towels and blankets, water-purification tablets, containers and emergency shelter materials.

Nubest Salon and Spa will donate all proceeds from haircuts, hair color (single process) and manicures to UNICEF. A silent auction hosted by celebrity guests will help it raise additional money for UNICEF with items donated by music legend Billy Joel, Gucci, Miramax, the New York Islanders, The Garden City Hotel, Access Travel and Morton’s Steak House.

Body Bistro began donating the net profits of its online sales on Jan. 1. It will continue donating profits until the end of March, or when it reaches the $100,000 mark. In April, Carina Chatlani, founder and president of Body Bistro, will travel to Sri Lanka and southern India to personally deliver the funds to orphanages in the area. Chatlani, who is Indian, lost a number of family members and friends in the disaster. 
— Andrea Nagel, Julie Naughton and Matthew W. Evans, New York; and Brid Costello, Paris

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