It has been a year where beauty apps proved they can move the sales needle.Acknowledging the power of virtual try-ons, ModiFace was just announced by Apple as one of the “App Store Best for 2017.” The app assists with the challenge of selecting hair color by simulating how a shade would look on a user.Earlier this month, Perfect Corp.'s YouCam Makeup won Google Play’s “Best of 2017” award for “Most Innovative App.”When virtual apps burst onto the scene, brands and retailers asked for yardsticks to measure the return on investment. With greater usage, the benefits are coming into focus.Parham Aarabi, chief executive officer and founder of ModiFace, said recent partnerships with Clinique, Estée Lauder, Bobbi Brown and Smashbox Cosmetics saw a 100 percent conversion improvement for users who interacted with the ModiFace AR technology built into the e-commerce section of the brand sites. Each user, Aarabi said, tried on nine makeup shades per session.Now virtual try-ons are adding more in-store applications. According to Aarabi, many brands in ModiFace’s portfolio are working to integrate the company’s new technology for face and hair tracking into the customer experience. MAC Cosmetics, for example, recently unveiled ModiFace-powered mirrors in its stores."We are delighted to see the impact and results from our technology. Not only is it fun and engaging, but it also amplifies sales and conversions,” Aarabi said of the virtual capabilities.Based on success at Macy’s, YouCam Makeup is widening installations of magic mirrors. According to YouCam, the virtual makeup shopping experience will be expanded to 49 additional stores for the holiday season. The in-store experience features more than 250 makeup products from Macy’s Impulse Beauty department, including Benefit, NYX, Tarte, Urban Decay and Too Faced. The kiosks have typically produced double-digit growth, according to YouCam executives.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)