It has been a year where beauty apps proved they can move the sales needle.Acknowledging the power of virtual try-ons, ModiFace was just announced by Apple as one of the “App Store Best for 2017.” The app assists with the challenge of selecting hair color by simulating how a shade would look on a user.Earlier this month, Perfect Corp.'s YouCam Makeup won Google Play’s “Best of 2017” award for “Most Innovative App.”When virtual apps burst onto the scene, brands and retailers asked for yardsticks to measure the return on investment. With greater usage, the benefits are coming into focus.Parham Aarabi, chief executive officer and founder of ModiFace, said recent partnerships with Clinique, Estée Lauder, Bobbi Brown and Smashbox Cosmetics saw a 100 percent conversion improvement for users who interacted with the ModiFace AR technology built into the e-commerce section of the brand sites. Each user, Aarabi said, tried on nine makeup shades per session.Now virtual try-ons are adding more in-store applications. According to Aarabi, many brands in ModiFace’s portfolio are working to integrate the company’s new technology for face and hair tracking into the customer experience. MAC Cosmetics, for example, recently unveiled ModiFace-powered mirrors in its stores."We are delighted to see the impact and results from our technology. Not only is it fun and engaging, but it also amplifies sales and conversions,” Aarabi said of the virtual capabilities.Based on success at Macy’s, YouCam Makeup is widening installations of magic mirrors. According to YouCam, the virtual makeup shopping experience will be expanded to 49 additional stores for the holiday season. The in-store experience features more than 250 makeup products from Macy’s Impulse Beauty department, including Benefit, NYX, Tarte, Urban Decay and Too Faced. The kiosks have typically produced double-digit growth, according to YouCam executives.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)