By  on March 14, 2008

The organizers of the March of Dimes Beauty Ball reached into their fund-raising playbook and came up with a radically new format for the event, which was held Wednesday at Cipriani 42 Street in New York. The traditional honoree lineup was scrapped in an effort to focus more on the charity.

"We're taking the charity to a new level by embracing the concept and making everyone understand what the purpose is, and fund-raising for the March of Dimes is what it's all about," said Bernd Beetz, Coty Inc.'s chief executive officer and Beauty Ball co-chairman together with designer Vera Wang.

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