Aiming to Nail the Vote

NEW YORK — The shape of the election is in the hands of women — or so contends a newly formed campaign called Nail the Election. The effort was launched by 1,000 Flowers, a six-month-old nonprofit organization billing itself as nonpartisan, and Designers & Agents, the fashion trade show organizer.

The campaign has enlisted all U.S. locations of The Body Shop to set up voter registration information displays in-store. In addition, it has distributed the displays, which contain voter registration forms — and nail files — to 1,700 independent hair salons and beauty shops in low voter registration areas in California, New York, Oregon, Ohio, Pennsylvania, Florida, Nevada and New Mexico. As registration deadlines approach and pass in these states, organizers are shifting efforts to election day turnout, and will begin using the tag line “Nail the Vote.”

California-based 1,000 Flowers, which was formed to cultivate voter awareness among women, has hooked up with D&A to target some 16 million single women who aren’t registered to vote and 22 million single women who didn’t exercise their right in the 2000 presidential election, according to Women’s Voices Women Vote, which tracked the data.

“Now, more than ever, women’s issues are at a critical juncture,” said D&A co-founder Barbara Kramer. “Women must have a voice in determining the direction our government takes.” The initiative was formed when Kramer heard about the efforts of Deborah Moore and Francesca Viteor, the duo that founded 1,000 Flowers, and decided to help with the Nail the Election campaign. Kramer further noted, “Even when it’s too late to register, it won’t be too late to remind people to go to the polls.”

D&A kicked off the nationwide campaign during its fashion, design and lifestyle trade show Sept. 27-29, here (see D&A story, this page.) An opening party showcased vote-inspiring — or vote-inspired — pieces by participant fashion designers. The Nail the Election campaign also will be highlighted at D&A events in Tokyo Oct. 20-22 and in Los Angeles Oct. 29-Nov. 1, where designers will exhibit and raffle off their works during the L.A. leg of the effort.

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