NEW YORK — Amore Pacific will introduce an antiaging cream for fall and, at $400 for 1.7 ounces, the firm claims it is “all you need for the face.”
After three years of development, Time Response Skin Renewal Crème first will be available via preview events at Bergdorf Goodman and Amore Pacific’s SoHo flagship on Aug. 25. It subsequently will be launched at those two locations next month.
A total of 500 individually numbered creams have been made. The limited quantity is a reflection of the company’s first annual harvest of green tea — said to be nutrient- and vitamin-rich — at its plantation in South Korea. Each year, a varying quantity of the creams will be produced, based on the quantity of tea yielded by the first harvest.
Plans for expansion outside of Bergdorf’s and the company’s flagship have been limited to a maximum of 50 doors in the next five years. “We are taking a narrow and deep approach to distribution,” said Kathy Hughes, senior vice president of sales.
Industry sources estimate Time Response Skin Renewal Crème will garner $200,000 in retail sales during its launch period. Responsible for the product’s hefty price tag are obscure ingredients and a technology used to fuse them into what president Marc Shin calls “a balance between holistic and high-tech beauty.”
A so-called “nanoemulsion technology” brings ingredients together in a way that reportedly helps them to be absorbed more deeply into the skin. Hughes claims Amore Pacific is the first cosmetics marketer to effectively stabilize a type of green tea extract, called EGCG, which is said to help combat aging. Another key ingredient, hyaluronic acid, reportedly counters the appearance of aging and occurs naturally in the body at decreasing levels until menopause, when it is no longer produced, Hughes said. And the list of ingredients goes on — to the tune of 84 in all, including 43 active ingredients, six patents and three ingredients supposedly not found elsewhere. Given the volume of active ingredients, the company seeks to position it as an alternative to cosmetic procedures. “It’s a natural approach to antiaging,” said Hughes.Korea-based Amore Pacific entered the U.S. market less than a year ago, with the concurrent opening of its SoHo location and entry into Bergdorf Goodman last September. The company began producing green tea in Korea during the Seventies, and it is now said to be Asia’s largest tea producer. Sources project the firm’s U.S. business could grow to exceed $17 million at wholesale during the next five years.
In order to promote Time Response Skin Renewal Crème, 8,000 deluxe samples will be distributed, 2,500 of which will be sent directly to customers. When customers purchase the cream, a free tea set will be included as part of what Hughes calls the Asian philosophy of customer experience management. “It is about delivering experiences,” she remarked. — Allison Altmann
Sales at Ales Increase 8%
PARIS — France’s Ales Groupe said second-quarter sales grew 8 percent to 35 million euros, or $42.2 million, over last year. Euros have been converted at average exchange. For the first half ended June 30, the firm, whose brands include Lierac, Phyto and Caron, generated sales of 77.2 million euros, or $93 million, a 9.2 percent advance over the year-ago period. At constant exchange rates, sales increased 10.5 percent, the company said. By geographic market, first-half sales in France grew 7.3 percent to 39.7 million euros, or $47.8 million, while foreign sales increased 11.3 percent to 37.5 million euros, or $45.2 million. At constant exchange, foreign sales rose 13.9 percent, Ales said.
Marbert Deals Trademark
BERLIN — Marbert Holding of Düsseldorf has sold the Marbert trademark for $27.5 million, or 22.9 million euros, to Essence Trademarks, a French financial investment company. All dollar figures are calculated from the euro at current exchange rates.
In September 2003, Marbert signed a licensing agreement with Selective Beauty of Paris for the marketing and distribution of Marbert products. The sale of the trademark will not affect that agreement, under which Marbert Cosmetics GmbH, of Düsseldorf, produces and develops licensed Marbert products for Selective Beauty, an international distributor of prestige perfumes and cosmetics.
Marbert Holding has been in the red since 2001, largely due to the group’s apparel holdings, and is expecting a loss before interest and taxes of $43.8 million, or 36.4 million euros. Beauty generates about 48.8 percent of total sales, and in 2003, reached $89.1 million, or 74.1 million euros, a gain of almost 3 percent. — Melissa Drier
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)