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Beauty Beat: Aramis Adds to Lab Series Line … Avon Names Smith EVP … Parlux Buys XOXO License

NEW YORK — Aramis Inc. is turning up the heat on its Lab Series for Men line with the April launch of a thermodynamic scrub and a moisturizer.<BR><BR>The Estée Lauder Cos.-owned men’s treatment collection will launch Skin Resurfacing...

NEW YORK — Aramis Inc. is turning up the heat on its Lab Series for Men line with the April launch of a thermodynamic scrub and a moisturizer.

The Estée Lauder Cos.-owned men’s treatment collection will launch Skin Resurfacing Scrub, a facial skin care item that heats the skin, a process designed to open the pores for cleansing. The thermal sensation comes from a concentration of calcium chloride complex that Lab Series research has deemed not too hot and not too cold.

The scrub is a water-free silicone-based formulation that’s designed to have a “velvety” feel, according to Aramis and Lauder executives. In an encapsulated state, the calcium chloride complex works to exfoliate, as well. Microcrystals rupture when the scrub touches water and that’s when things heat up. Also, Skin Resurfacing Scrub contains a secondary exfoliating vehicle: smaller, so-called “microparticles” that “polish” the skin.

Skin Resurfacing Scrub will be launched in conjunction with Skin Revitalizer, a facial moisturizer that’s designed as a companion product to the scrub.

While Skin Resurfacing Scrub and Skin Revitalizer will hit 1,800 U.S. doors in April, the pair of introductions will be rolled out internationally to Lab Series’ 5,500 doors in 60 countries in May. Globally, the products could ring up combined retail sales in excess of $5 million in their first year on the market. Roughly 65 percent of Lab Series sales are generated internationally, while the U.S. accounts for the remainder of revenues.

The initiative is an attempt to capitalize on a greater number of men seeking facial services these days, according to Robin Mason, vice president of global marketing for Aramis and Designer Fragrances. But, Skin Resurfacing Scrub is meant to yield benefits of salon or spa-based facial services at home. It will be offered as an alternative to at-home microdermabrasion kits now on the market.

“Men are becoming acutely aware of skin care needs,” Mason added. “With that, there’s been a boom in [men’s] facials. Microdermabrasion and chemical peels are becoming more prominent.”

Citing figures from the American Society for Aesthetic Plastic Surgery, Mason said there was a 34 percent increase in the number of nonsurgical procedures done on men between 2002 and 2003. It’s these procedures Skin Resurfacing Scrub and Skin Revitalizer will attempt to emulate.

Matthew Teri, vice president of corporate product innovation for Lauder, said  the scrub’s heat and penetration foster an environment conducive to healthier skin cell renewal. He added that Skin Revitalizer prolongs the exfoliative benefits of Skin Resurfacing Scrub, while soothing and calming the skin and diminishing lines, wrinkles and pore size. Meanwhile, Skin Revitalizer “keeps oily parts matte and hydrates dry skin,” said Teri.

The two additions bring the Lab Series for Men assortment, a nearly $50 million global business, up to 22 items in the U.S. As many as 42 stockkeeping units are carried in global markets, which include the U.K., Germany, Spain, Japan, Korea and Hong Kong.

Skin Resurfacing Scrub and Skin Revitalizer will be backed by a worldwide sampling campaign consisting of 500,000 dual packette samples. A national print advertising effort in magazines such as GQ, Men’s Health, Maxim and Out will comprise visuals of the two products together. About $1 million reportedly will be spent to support the items in their first year.

Also, in-store demonstrations will be conducted in key Lab Series doors. “They need to be demonstrated to see what they do,” Mason said of the products.

Avon Names Smith EVP

NEW YORK — Avon Products Inc. has recruited former Kraft Foods executive Elizabeth A. Smith for the newly created position of executive vice president and brand president. In her new role, Smith will manage the direct seller’s worldwide brand and product categories. She also will oversee all of Avon’s global brand and marketing functions, as the company continues to explore growth opportunities abroad. Smith will report to Avon chairman and chief executive officer Andrea Jung and will receive a compensation package of $4 million, according to a U.S. Securities and Exchange filing. Prior to joining Avon, Smith held several marketing positions at Kraft Foods during her 14-year tenure there, including president of U.S. beverages and grocery sectors.

Parlux Buys XOXO License

FORT LAUDERDALE, Fla. — Parlux Fragrances Inc. has acquired the worldwide licensing rights for XOXO fragrances from Victory International (USA) LLC — just in time for the spring launch of an XOXO scent. The buy includes inventories, molds, designs and other assets related to the XOXO fragrance brand, which Parlux will manufacture and distribute as a result of the acquisition. “XOXO will increase our presence in department and specialty stores and provide us with important economies of scale,” stated Ilia Lekach, Parlux chairman and chief executive. To bolster its portfolio of more mature fragrance brands — such as Perry Ellis, Ocean Pacific and Guess — Parlux went on a veritable fragrance deal-signing binge in 2004, one that included names such as Paris Hilton and tennis stars Maria Sharapova and Andy Roddick.

Matthew Teri, vice president of corporate product innovation for Lauder, said  the scrub’s heat and penetration foster an environment conducive to healthier skin cell renewal. He added that Skin Revitalizer prolongs the exfoliative benefits of Skin Resurfacing Scrub, while soothing and calming the skin and diminishing lines, wrinkles and pore size. Meanwhile, Skin Revitalizer “keeps oily parts matte and hydrates dry skin,” said Teri.

The two additions bring the Lab Series for Men assortment, a nearly $50 million global business, up to 22 items in the U.S. As many as 42 stockkeeping units are carried in global markets, which include the U.K., Germany, Spain, Japan, Korea and Hong Kong.

Skin Resurfacing Scrub and Skin Revitalizer will be backed by a worldwide sampling campaign consisting of 500,000 dual packette samples. A national print advertising effort in magazines such as GQ, Men’s Health, Maxim and Out will comprise visuals of the two products together. About $1 million reportedly will be spent to support the items in their first year.

Also, in-store demonstrations will be conducted in key Lab Series doors. “They need to be demonstrated to see what they do,” Mason said of the products.

Avon Names Smith EVP

NEW YORK — Avon Products Inc. has recruited former Kraft Foods executive Elizabeth A. Smith for the newly created position of executive vice president and brand president. In her new role, Smith will manage the direct seller’s worldwide brand and product categories. She also will oversee all of Avon’s global brand and marketing functions, as the company continues to explore growth opportunities abroad. Smith will report to Avon chairman and chief executive officer Andrea Jung and will receive a compensation package of $4 million, according to a U.S. Securities and Exchange filing. Prior to joining Avon, Smith held several marketing positions at Kraft Foods during her 14-year tenure there, including president of U.S. beverages and grocery sectors.

Parlux Buys XOXO License

FORT LAUDERDALE, Fla. — Parlux Fragrances Inc. has acquired the worldwide licensing rights for XOXO fragrances from Victory International (USA) LLC — just in time for the spring launch of an XOXO scent. The buy includes inventories, molds, designs and other assets related to the XOXO fragrance brand, which Parlux will manufacture and distribute as a result of the acquisition. “XOXO will increase our presence in department and specialty stores and provide us with important economies of scale,” stated Ilia Lekach, Parlux chairman and chief executive. To bolster its portfolio of more mature fragrance brands — such as Perry Ellis, Ocean Pacific and Guess — Parlux went on a veritable fragrance deal-signing binge in 2004, one that included names such as Paris Hilton and tennis stars Maria Sharapova and Andy Roddick.