Avon Products, Inc. said it signed a deal with Finnish textile and clothing design company Marimekko to create a color cosmetics collection, marking Marimekko's first foray into the beauty business.
Through the partnership, Marimekko will license its Unikko signature pattern designed by Maija Isola in the Sixties, which has been reinterpreted by Isola's daughter, Kristina Isola, for Avon.
Geralyn Breig, senior vice president and brand president for Avon Products Inc., stated, "We feel confident that our customers will enjoy the merger of Marimekko's energetic designs with the innovation of the Avon Color Brand."
Scheduled to launch globally in October, starting with North America, Europe, Mexico and Asia, followed by the remainder of Latin America in early 2009, the limited edition cosmetics collection will include four color products — an eye shadow, face powder, lip gloss and mascara, in addition to accessories.
— Michelle Edgar
ATLANTA — Pür Minerals will be available in department stores for the first time this spring.
Dillard's Inc. added the Atlanta-based cosmetics line in its new Ocala, Fla., store, which opened Feb. 20, and plans to roll it out to 40 more Dillard's units by summer.
Ulta carries the line in 239 doors, and will expand it into 73 more units by year's end. Pür Minerals also plans to announce distribution in a Canadian beauty chain retailer later this month. Brick-and-mortar retail is relatively new for Pür Minerals, which put its first product in Ulta stores in 2006.
The Pür Minerals brand launched in 2003, when Jolie Baker, president, began selling the line on The Shopping Channel in Canada. Sales on the channel alone grew to $5 million. ShopNBC added the line in 2006, and the line has expanded internationally to Australian channel TVSN, and will launch on England's Ideal Shopping Direct later this year.
From an original dozen products, the line has grown to 163 stockkeeping units, including a range of pressed mineral foundations, cheek colors, eye shadows, liners, lip color and brushes. Recent skin and body care products include body butter and exfoliators, with more planned for the future.Prices range from $12 for eye shadows to $49.95 for a dual-product 30-day at-home skin care kit.
Baker said the growing popularity of mineral makeup has not altered the brand's original concept — a pressed powder and brush delivery system that eliminates the mess associated with loose powder.
"Mineral makeup is now in the mass retail channels and brands," said Baker, who considers the Bare Escentuals brand her only competition. "We've always done this, and perfected the pressed formula. We've also stressed convenience, with products that have multiple applications, like our original 4-in-1 foundation that is foundation, concealer, powder and sunscreen in one."
From its niche in mineral makeup, the company plans to grow through new skin and body care product introductions and by penetrating more retail stores. Sales for 2007 were $18 million, and are projected at $25 million for 2008, doubling to $50 million in 2009.
With little national advertising, the brand relies on megaevents, such as "Beauty Pür and Simple" makeovers, held in Ulta stores. "We are a brand for women of all ages, all skin types, and it's easy and convenient," said Baker. "We want to be about beauty, pure and simple."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)