Bendel's Presents Bésame at Breakfast NEW YORK — The 100-plus trade and consumer beauty editors that convened recently for Henri Bendel's beauty breakfast were treated to a variety of findings, from both new and more established brands.
"There was no focus on a specific category — it was an all-around event. In the past, we have been slightly specific," said Claudia Lucas, senior vice president and general merchandising manager for Henri Bendel, citing that the breakfast held this past January focused on new skin care lines.
While many of the firms featured at the event — from Trish McEvoy to Benefit — were familiar, a few introductions stood out, including Bésame, a Forties-inspired cosmetic line, and Molinard 1849 fragrances by Molinard, a French perfumer. Brands such as Frédéric Fekkai, Chanel and NARS also will be new to Bendel's next season, said Lucas.
For brands such as Bésame and Molinard, the breakfast was a way "to give vendors an opportunity to show new brands, those who wouldn't get the press exposure," she said. Bésame chief creative officer Gabriela Hernandez, who attended the breakfast in Forties-style garb, said she created a line that reflects "post-World War II history." Lucas described the line as "quite whimsical," adding, "We loved her passion." Launching at Bendel's in October, Bésame features nine products, including Enhancing Lipstick, $20, as well as a Vanity Case for $68 that holds a concealer, translucent powder, blush and three eye shadows.
Molinard presented Molinard 1849, a collection of seven scents for seven types of women, according to the company. Fragrances range from Habanita, a mix of oriental and exotic florals, to Nirmala, a blend of vanilla and passion fruit, and will retail for either $185 or $295. Each fragrance is packaged in a 3.4-oz. vintage color glass bottle, taken from a 1921 Lalique mold, with a gold-tassel atomizer spray.
In addition, Borba, an ingestible skin care line that has been with Bendel's since January, will launch Borba Skin Balance Confections — an assortment of jelly beans and gummy bears that contain a bio-vitamin complex that helps remove toxins and improve the skin's clarity, according to the company — in August. The candy will retail for $25 a pound. In August, Borba also will launch Borba Cosmeceuticals, a topical skin care line divided into four categories: clarifying, replenishing, age-defying and firming, ranging from $30 to $80. — Sarah Ascione and Ashley Moore
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