NEW YORK — Bond No. 9 is still spreading the news by continuing to add to its collection. Eau de New York, set to debut in May, is the latest addition to Bond No. 9’s list of 25 fragrances, where each scent boasts a name representing a different New York neighborhood or experience.
“Other companies license a designer. I licensed New York,” said Laurice Rahme, founder of Bond No. 9. “It’s the whole world in one place which gives me tremendous inspiration.”
Eau de New York, created by Vera Vanore of Robertet, contains top notes of grapefruit, mandarin, bergamot, fresh greens and petit grain; middle notes of neroli, cyclamen, white lily, basil, verbena and jasmine, and bottom notes of vetiver, oakmoss, skin musk and white wood. “We have put the feeling of New York in a bottle,” Rahme said of the Eau de New York scent.
The scent comes in a 3.3-oz. star-shaped, white pearlized bottle with numerous tokens — each a different color — displayed to commemorate the existing scents, and retails for $198. The fragrance is also available for $45 per ounce, or in a 2-oz. basic spray flacon with a gilt honeycomb cap for $25, in an array of fashion-influenced colored bottles for $40 each. Contemporary or vintage art bottles are priced from $60 to $200. “We are trying to bring a fashion sense to this line. I want to be the Louis Vuitton of fragrance and the bottle is not just about sense of smell but also visual impact,” said Rahme.
Industry sources expect that Eau de New York could do as much as $500,000 at retail in its first year.
The collection is available at the company’s headquarters at 9 Bond Street as well as at 680 Madison Avenue and 897 Madison Avenue. The collection is also available in 10 Saks Fifth Avenue doors, and is rolling out to upscale specialty retail outlets located in markets where there is no Saks store. Bond No. 9 will launch internationally in fall 2004.
The three Laurice & Co. stores, owned by Rahme, which offer books and tea as well as the Bond No. 9 fragrance collection, are in the process of liquidating the Creed scents to make room for the expanding Bond No. 9 collection. Rahme noted, “We have decided to terminate our contract effective Jan. 31, 2004 because we could not compete with the discounted gray market and invasion of this market of Creed.”Rahme also noted there are other products in the pipeline. A line of 15 Bond No. 9 candles will launch in fall 2004. Also, there are several scents set to launch next year: Central Park West will launch in July, Little Italy in September, Wall Street in December; and for 2005, China Town will launch in March and West Side Story in May. There are also plans to launch a makeup line, which Rahme noted “will be a completely different concept,” called The Talk of the Town, in March 2005.
— Kristin Finn
Wella Shareholders Speak
NEW YORK — Wella minority shareholders on Friday asked a German court to block a proposed licensing deal with Procter & Gamble for rights to distribute Wella’s retail hair care brands. P&G issued a statement that said the lawsuit is without merit and is harassment.
“The global retail licensing agreement framework recently announced by P&G and Wella is clearly in the best interest of the Wella business and in complete compliance with German law. The licensing agreement will generate higher revenues, greater distribution and higher market share for the Wella retail brands,” the statement said.
The statement added that the lawsuit “is another attempt to challenge the relationship between P&G and Wella. The hedge fund’s actions show little concern for the best interests of Wella and its employees.”
The deal, which was announced in January, was described by a lawyer representing the hedge fund that speaks for a group of minority shareholders as unfair, during an extraordinary shareholders meeting last month. According to transcripts acquired by WWD, the attorney said it was unfair that P&G, a competitor, is expected to market a substantial Wella business division.
Kao Going Prestige in China
TOKYO — Kao Corp. will launch a prestige cosmetics business in China in the middle of this month. In the first fiscal year, Kao plans to establish 10 stores in Shanghai and neighboring areas. The firm aims to achieve sales of $ 9.4 million dollars at current exchange, or one billion yen, at 50 department stores in large cities by fiscal 2007. Operations will be conducted through Kao’s wholly owned subsidiary, Kao (China) Holding Co. Ltd.Kao’s prestige cosmetics business began under the Kao Sofina brand in Japan in 1982, achieving sales of more than $707.8 million, or 75.8 billion yen. The products are also currently marketed in Hong Kong and Taiwan. With the aim of further expanding the business in the global market, Kao decided to develop its prestige cosmetics business in mainland China, where “the market for prestige cosmetics has entered a full-fledged growth phase,” said Kao.
Approximately 40 items, mainly skin care products bearing the Kao Sofina name, will be imported from Japan. The retail price of a product will be set at around $33 dollars, or 3,500 yen. That price point is in the premium range, similar to that in Japan. The target audience is fashion-conscious females, aged 25 to 35, who live in urban areas.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews