Beauty Beat: Bond No. 9 to Introduce Warhol, Saks Fragrances
Bond No. 9, which has built a business with fragrances named after New York neighborhoods, is broadening its horizons by looking to the world of art and retail with the launch of Andy Warhol and Saks Fifth Avenue scents.
NEW YORK — Bond No. 9, which has built a business with fragrances named after New York neighborhoods, is broadening its horizons by looking to the world of art and retail with the launch of Andy Warhol and Saks Fifth Avenue scents.
The niche fragrance company announced a long-term license agreement with The Andy Warhol Foundation for the Visual Arts to develop a fragrance collection, which will include more than 12 Warhol collectibles.
"Our mission for Bond No. 9 when we started was to bring art back into our business," said Laurice Rahme, owner and founder of Bond No. 9. "The Andy Warhol Foundation alliance marks the officialization of fragrance as an art form with one of the most important artists of the 20th century. We're not going completely away from New York neighborhoods, but we're taking it to another level by incorporating his art, some of which is based on New York scenes in the Sixties."
The first fragrance in the series of unisex scents will be Andy Warhol Silver Factory by Bond No. 9, inspired by Warhol's original working studio in the Sixties, known for its aluminum-foil walls. Created by Aurelien Guichard from Givaudan, Silver Factory is categorized as an oriental perfume concentrate. Launching in December, the fragrance will retail for $230 for a 3.4-oz. perfume concentrate. Another perfume concentrate is scheduled to be launched in the spring.
Available in 200 doors, Silver Factory will be carried exclusively in the U.S. at Saks Fifth Avenue, in addition to Harvey Nichols, Selfridges and Paris Gallery internationally. The fragrance will also be carried at Bond No. 9 freestanding stores as well as at museum gift stores.
"These fragrances have an edgy, downtown look, but are still very glamorous because Warhol was known to love both glamour and perfume," said Rahme. "We're not afraid to use Pop Art on the bottle's packaging, which breaks the mold of the traditional Bond look. We're still using the traditional Bond No. 9 bottle, but featuring designs inspired by Warhol's work."
Industry sources estimate Silver Factory could generate $3 million in first-year wholesale sales.
Some of the decorative designs inspired from Warhol's artwork will include The Empire, based on the Empire State Building, and other New York locales including the Statue of Liberty and Chelsea. For instance, the graphic on the Silver Factory was inspired by the Campbell's Soup Can design. Bond No. 9 has substituted its Bond No. 9 logo with Andy Warhol's name.Bond also is breaking ground by creating a retail master brand, Saks Fifth Avenue for Him and Saks Fifth Avenue for Her. The two fragrances, due on counter Sept. 1, were developed by Michele Almairac of Robertet. The men's scent has an oceanic top note with a gourmand base, and the women's fragrance is denoted by gardenia.
"This is a first for Saks to have a collaboration with a designer fragrance house and a perfumer," said Deborah Walters, senior vice president and general merchandise manager of cosmetics and fragrances at Saks. Walters, who noted that Bond ranks among the store's top five fragrance vendors, added in a statement, "this will allow our customers across the country to experience the quintessential Saks Fifth Avenue scent."
The bottles, shaped like typical Bond flacons, are emblazoned with the store's iconic, black-and-white logo. Rahme has also designed an eye-catching special edition 3.4-oz. bottle of the women's scent encrusted with 350 Swarovski crystals on the front, 350 on the back and 300 on the outer carton for a total of 1,000. An edition of 500 pieces has been made and they will retail for $550 each. The regular men's and women's bottles will retail for $125 for 1.7 oz. and $185 for 3.4 oz.
The modern Saks logo had been developed by Terron Schaefer, group senior vice president of creative and marketing at Saks, along with Michael Bierut of Pentagram. Schaefer said DNA logo design is an "essential element of our identity" and that using it to decorate the bottles "reflects both the logo and the brand."
The fragrances will be carried at all 54 Saks doors plus Dubai and Riyadh, Saudi Arabia, and the upcoming Mexico City unit. The scents also will be sold in Bond's four New York boutiques. Executives declined to break out numbers but industry sources estimate that the masterbrand could generate $3 million its first year at Saks and $1 million in the Bond stores.
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